UPCOMING EVENTS

Conference Program

8:00am-8:30am: Registration

8:30am-9:20am: Making an Impact – Leading Transformation Projects that Matter

Transformation efforts are happening all around us – and after the exciting announcements, the hard work really begins. How can I make sure our hard work will have the impact I want – for the company and for my team? This session will review a common initiative – technology rationalization – and walk through how to ensure alignment, manage focus, and deliver quantifiable value. Find out how to deliver on your objectives while advancing your visibility and your value to the organization!

9:20am-10:10am:  How to Create a Successful Digital Transformation Strategy

Digital transformation demands executive vision and leadership. Since the disruption to an organization’s business and culture is so profound, the management team needs to be digitally savvy and able to use the right combination of incentives to move the organization through the next steps in its digital journey.

This session will provide you with a framework that includes:

• Leading from the Front
• Placing Strategy before Technology
• Encouraging New Cultural Norms
• Reimagining the Customer Journey
• Disrupting Your Own Business
• Pursuing New Technology

10:10am -10:40am: Refreshment Break

10:40am-11:30am:  Defining Digital Transformation – The Research

The biggest problem is everyone having a common definition of what and why we are transforming. Tom Rieger lead a research effort that will both explain the ‘what’, ‘why’ and how you can decide what is next. The research paper will be available for your review after the presentation.

11:30am-12:20pm: Using Bots & AI to achieve Business Objectives

No doubt Bots and AI are a key part of your digital transformation initiatives whether driven by Marketing, Operations or IT.   Join us as we explore how your transformation can maintain a customer-centric approach and achieve business objectives including increased revenue, improved brand recognition and reduced costs.  We will look at best practices, use-cases, as well as see what the future holds.

12:20pm – 1:10pm Luncheon
Scaling at the Pace of Change: Laying the Foundation for Transformation

Enterprise Risk aversion or reluctance may be the largest impediment to initiating digital transformation and today’s rapidly changing environment, however, this is counter- productive.

In this session, attendees will learn how new technologies and proper planning can help organizations scale along with the pace of change.

1:10pm-2:00pm: Before and After Views of a CX focused Digital Transformation

Panelists will include C-level executives sharing experiences and lessons learned.

Our current economy is dubbed the “Experience Economy.” The experience is arguably more important than the service itself. The premise is that buyers want more than just the delivery of products and services; they expect an exceptional, efficient, and memorable experience as a part of their purchase. This makes the Customer Experience (CX) and Customer Experience Management (CXM) a critical business function. CXM is the process that companies use to oversee and track all interactions with a customer during their relationship. Building great customer experiences is a complex process involving strategy, targeted business outcomes, integration of technology, brand management and C Level commitment. This presentation will explore the digital transformation from the perspective of two companies: one that is about to embark on their CX Digital Transformation journey and another that has completed their transformation.

2:00pm – 2:50pm: Effective Execution of Digital Transformation: ROI/Realizing the Business Value (Panel Discussion)

Panelists will include C-Level executives sharing experiences and lessons learned.

Cloud applications have proliferated in our personal lives to the extent that it’s affecting the way we do business. Because of those expectations, people are asking for those next gen applications to be able to work anywhere, seamlessly, and provide their customers with the level of service they have come to expect themselves. With these changes in culture and technology, customer experience has to be at the forefront of your business and digital transformation plans. With focus on your customer experience you will realize the true business value to your digital transformation journey.

• Customer experience trends and examples that we see driving buying decisions in the workplace
• Technologies such as cloud and contact center
• Cloud applications
• 3 Ingredients to delivering next generation Customer Experiences
• Allow customers to engage with you on their terms
• Make it simple to do business with you by minimizing customer effort

2:50pm – 3:20pm: Refreshment Break

3:20pm-4:10pm: How to Develop a Digital Business Strategic Plan: A CIO’s Imperative (panel discussion)

Panelists will include C-Level executives sharing experiences and lessons learned.

For many enterprises, the digital enterprise is almost exclusively about customer engagement. The CIO is crucial in connecting business processes, enterprise information and the digital channels that achieve the always-on needs of customers and employees. The strength of the CIO-Business Leader relationship is vital to a company’s success, but can be challenging to navigate and manage.

In this session, attendees will learn from IT executives as to strategies that are using.

4:10pm-5:00pm: IT Investment ROI: Finding the Balance between Cost Cutting & Proactive Investments (panel discussion)

Panelists will include C-Level executives sharing experiences and lessons learned.

Many IT Executives are stuck in cost-cutting cycles tied only to expense-line trimming rather than business investments and outcomes. This approach limits the business growth since organizations do not fully exploit the use of IT. In this session, attendees will learn strategies for finding the right balance to move the organization forward.

Conference Price: $0.00 per person

Each attendee will receive a certificate awarding 7 CPE credits for CISSP continuing education, in addition to 0.7 CEUs and 7 PDUs. CISSP is a registered certification mark of (ISC)², Inc.

Exhibits

As is always the case at CAMP IT Conferences events, the talks will not include product presentations.  During the continental breakfast, coffee breaks, and the luncheon break you will have the opportunity to informally meet representatives from the following sponsoring companies, who have solutions in the area of the conference.